McCann Erickson Advertising Ltd
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Founder Alfred W. Erickson lived from 1870 to 1936; Harrison King McCann lived from 1880 to 1962. Related: Guess How Big McCann CEO Nick Brien's Annual Car And Driver Bill Is
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McCannErickson Confie
McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns.
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The commercial, first aired on July 8, 1971, had been conceptualized and co-written by Bill Backer, a McCann-Erickson executive who had been searching for a way to rebrand Coke. Backer wanted.
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McCann's total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their.
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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, "Truth Well Told," McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising.
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(August 2020) McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries.
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